4CHANGE ENERGY

Responsive Front-end Web Development
Re-designed existing website for modern Bootstrap 4 responsive design standards

Front-end Developement Completed Using

Problem Space

• Not Mobile Friendly
• Too many required inputs
• Year over year decrease in new enrollments
• Outdated address finder causing page timeouts
• User interviews found old UX created annoyance, frustration, mistrust, and used confusing industry terminology

UX SOLUTIONS

• Fully responsive mobile-1st redesign
• Human centered design focus throughout entire product design process
• Reduced clicksteps and opt-out clutter
• Enhanced address finder for faster searches
• Used copywriting with a conversionational non-technical tone
• Post-release surveys found enhanced user satisfaction with usability and accessibility
• Quantitative A/B test data showed strong improvements in enrollment conversion rates.

Original Site

New Responsive Site