MICHAEL MURPHY

Product Owner & Digital Strategist

Thanks for taking a look at my resume of experience. I have a qualitative and quantitative background that began in graphic design followed by --> UX design growing into include Front-end Development --> and growing in Design Thinking process coaching before moving into product leadership and gaining an MBA. I'm currently a Senior Lead Product Strategist at Vanguard building next generation investment experiences built on behavioral nudges, AI, and iterative design to produce better financial outcomes. I hold an MBA from the McCombs School of Business at the University of Texas at Austin, a Master of Arts in Design from the Savannah College of Art & Design, and a Bachelor of Arts in English from the University of Texas at Austin. I specialize in Product Strategy and roadmapping using lean UX, Jobs to Be Done, design thinking, and agile development all to align product teams toward delivering innovative human centered solutions that actually solve a client problem while also generating business value.

EXPERIENCE

Senior Product Strategist
Vanguard
Dallas, TX  |  January 2022 - Present
  • Plan & roadmap divisional level digital product strategy for individual investors using design thinking through the lens of Jack Bogle's principles – to date creating over $183 million in client value generated from digital FinTech experience improvements
  • Lead organizational product change initiative to uncover silos and nurture transformational ideas reaching market
  • Lead design thinking workshops with subject matter experts, designers, and clients to drive user-centered innovation
  • Develop and organize delivery of product strategies driving long-term, goal based financial investment behaviors
Principal UX Product Designer
CVS Health
Dallas, TX  |  January 2021 - January 2022
  • Manage an XP Lab agile team of designers in developing enterprise level software products from discovery/framing to delivery of MVP products
  • Act as a senior advisor in the XP Labs division of CVS Health bringing organizational change through reimagining outdated enterprise processes with human centered design
  • Lead primary user research, design studios, requirements refinement, wireframing and weekly iterations leading toward functioning MVP enterprise cloud-based software products
  • As a principal designer, help to grow the design practice as a whole through workshops, mentoring, and leading ongoing training within team and the larger 200+ person XP Labs ecosystem
Manager, UX Design & Front-End Web-Dev
VISTRA CORP - 4CE Energy/ Express Energy / Veteran Energy
Dallas, TX & New Haven, CT  |  Feb 2016 - May 2021
  • Front-end developer / UX design Manager
  • Manager UX design for 3 e-commerce brands at Fortune 500 Vistra Corp
  • Completed responsive site redesigns & API Integrations
  • Oversee user research and testing
  • Design and implement A/B tests
  • Build & Manage talented agile creative teams
Web & Print Graphic Designer
HYDROTEX
Dallas, TX  |  Sept 2014 – Feb 2016
  • Lead designer creating national branding collateral
  • Full web redesign and launch in first 6 months
  • Developed print material for product brochures
  • Managed two web domains: B2B and e-Commerce using Joomla CMS
  • Designed & managed email marketing campaigns
  • Created architectural renderings for headquarters remodel

Web & Print Graphic Designer
TRUBRAIN
Los Angeles, CA  |  May 2013 – July 2014
  • Lead designer at 'Silicon Beach' startup
  • Designed consumer product & shipment packaging
  • Completed e-commerce website redesign
  • Developed print material for product brochures
  • Worked with biz-dev unit to roll out new designstrategy in a fast paced start-up environment
  • Mentored UCLA interns in Adobe Creative Suite

Illustrator & Graphic Designer
FREELANCE
Austin, TX / Los Angeles, CA  |  May 2010 – Aug 2014
  • Collaborated with clients to develop unique design solutions for web & print
  • Illustration and print design for 12 children’s books
  • Case study illustrator for o9 Solutions distilling decision analytics concepts into comic strip cartoons
  • Editorial Cartoonist for The Conroe Courier & Examiner.com

EDUCATION

McCombs School of Business at The University of Texas at Austin
Master of Business Administration
May 2024
Savannah College of Art and Design
Master of Arts in Graphic Design
March 2018
The University of Texas
at Austin
Bachelor of Arts in English
May 2010

SKILLS

  • Leadership: Experience motivating & coordinating cross-functional teams to achieve product and business goals.
  • Business Acumen: MBA level understanding of business strategy, finance, marketing, and analytics.
  • Communication: Team player with excellent verbal and written communication skills, with the ability to articulate design & business strategy across disciplines: leadership, design org, technology, and product.
  • Design & UX: Expertise in leading user-centered design thinking principles, research, wireframing, prototyping, usability testing, and post-launch analysis pairing both qualitative and quantitative dimensions.
  • Technical: Proficient in agile tools (Azure, Jira, Rally), Proficient in design and prototyping tools (e.g., Adobe Creative Suite, Figma, InVision, FigJam, Miro, Mural), Proficient in Microsoft Office (Excel, word, PowerPoint).
  • Work Eligibility: Eligible to work in the United States with no restrictions
  • Experienced Principal UX designer well versed in leading design teams in human centered design, research, team brainstorming, framing, prototyping, user testing, and delivery of MPV products
  • Experienced in responsive web design using HTML5, CSS, and Java Script. Built on Sitecore 9, Wordpress, Joomla, and Shopify's Liquid Opensource Framework
  • Highly Proficient in Sketch, Abstract, Adobe CC, Advanced in Microsoft Office, Google Optimize, and Google Adwords Certified
  • Experienced in method driven design used to develop unique, effective design solutions to everyday challenges
  • Experienced in A/B testing optimal design strategies
  • Experienced in online Sales and Marketing using IBM Marketing Cloud, Optimizely, and Proficient in Copy editing in MLA and AP Writing Styles
  • Experienced cartoonist and character designer

CONTACT

936-648-6052

murphy@murphygraphicdesign.com

linkedin.com/in/mikegmurphy

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